Are you searching for the best eco-friendly makeup brands? Switching to a more sustainable beauty routine has never been easier or more important. You can help reduce your carbon footprint and personal waste with these eco-friendly brands.

The top 8 eco-friendly makeup brands are Ecco Bella, Mineral Fusion, Bae Blu, Honest Beauty, EcoTools, Fifth & Skin, Lauren Brookes Cosmetiques, and Bdellium Tools. Each of these brands takes positive and transparent steps towards being eco-friendly and cruelty-free. 

Looking and feeling beautiful doesn’t have to cost the earth or harm animals. There are now plenty of ethical and eco-friendly brands to help your beauty routine become more sustainable.

The Best Eco-Friendly Makeup Brands for Sustainable Beauty

1. Ecco Bella

Ecco Bella (link to Amazon storefront) is a 100% organic makeup brand using natural ingredients and is cruelty-free. The brand has experienced an uprise in popularity for its high-quality products while retaining its ethical values and beliefs.

Ecco Bella is a US-based company providing eco-friendly skincare and makeup. They help support local and organic farms where they choose to purchase the majority of their ingredients. They also work with environmental institutions and US workers to support a fairer product for everyone.

The company tries to make their customers satisfied, protecting them, and supporting organic farmers with every product they create and sell. They do not test on animals and are 100% cruelty-free and mostly vegan (except for pink-toned products, which contain carmine).

Ecco Bella also uses eco-packaging wherever possible. Some products come with refillable containers as part of the “Naked” or zero-waste movement. They’re working hard to create a network of businesses that promote and support their values.

Their products use natural and mostly made from organic ingredients such as plants and minerals. Their products are perfect for those with sensitive skin and hair. You will find a huge selection of products, including foundation, lipstick, mascara, cover-ups on their website.

2. Mineral Fusion

Mineral Fusion (link to Amazon storefront) is one of the best and most popular natural beauty brands around. All of their products are formulated and produced in the USA. Many of which are still handmade from natural and organic materials.

All of their products are free of gluten, parabens, talc, artificial colors, synthetic fragrances, SLS, and phthalates.

Mineral Fusion is an Environmental Working Group (EWG) certified company. This means they go through a rigorous verification process to ensure that all their products follow a strict ingredient selection process while maintaining a high-quality manufacturing process. EWG helps companies to protect their consumer’s safety and protect the environment.

Mineral Fusion does not test on animals, but they do not use 100% vegan ingredients. The vast majority of products are vegan, you can find a list of those products here. They sell a wide range of cosmetics, skincare, nail, and hair products.

3. BaeBlue

BaeBlu (link to Amazon storefront) has made some firm commitments to its consumers, the environment, and animals. Their products are 100% cruelty-free, vegan (except their pencils made from beeswax – link to read reviews on Amazon), and free from harmful toxins.

They’re partnered with FDA approved laboratories that specialize in supporting natural and organic cosmetic brands that use plants and natural substances. They’re leaping bunny certified, which means they do not test on animals for any of their ingredients.

BaeBlu uses USDA organic, wildcrafted, and Fair Trade ingredients. This is part of their mission to support local organic farms and their workers. BaeBlu is passionate about the environment and has taken the necessary steps to avoid unnecessary harm to their customers, animals, and the planet.

Products from BaeBlu are extensive and include face, eyes, lips, makeup tools, and organic skincare.

4. Honest Beauty

To name your company “Honest” within the beauty industry is a brave and bold move. But not if you’re genuinely transparent like Honest Beauty is. This brand is a breath of fresh air in the cosmetics industry, offering complete clarity about their methods and products. In an industry full of “greenwashing,” Honest Beauty is a welcome relief for many ethical and eco-consumers.

Honest Beauty (link to Amazon storefront), is a division of The Honest Company, which is all about doing things your own way and not conforming to society’s standards of beauty. They promote positive female body image and avoid the perfectionism within the industry.

Their products are working towards being 100% plant-based and sustainably sourced. They’re honest about not being quite there yet but have set out a concrete plan. Currently, they source as many of their ingredients as possible from organic and sustainably harvested farms.

The brand also tracks each of its ingredients and packaging to evaluate the impact on the planet. They then change anything they feel could have less impact. They’re also committed to not using any toxins in their products.

They have committed to dramatically reducing any petroleum-based plastics in their packaging and use 100% renewable or recycled materials wherever possible. This includes using “reusable packaging, higher post-consumer recycled or FSC-certified materials, shipping material, & fully biodegradable pillow pack materials.”

Honest Beauty lists out all their aims and objectives to make them the most environmentally friendly brand as possible. The fact that the company admits to not being perfect but has a solid plan to get there is excellent to see.

The Honest Company sells a huge range of eco-friendly products for every need, including baby products.

5. EcoTools

EcoTools (link to Amazon storefront) has a mission to provide women with everything they need to stay beautiful while dramatically reducing their impact on the planet. They’re a PETA certified company using recycled and renewable materials to craft beauty tools that last.

EcoTools are 100% cruelty-free and vegan. No testing on animals and no animal-derived ingredients exist in any of their products. Most of their materials are made from recycled aluminum and plastic. All their packaging is 100% Tree-Free, using 20% paper and 90% recycled bamboo fibers.

On their website, you will find a huge range of beauty tools, including makeup brushes, hairbrushes, and bath and spa products.

6. Fifth & Skin (Formerly Skin2Spirit)

Located in the rolling hills of Bucks County, PA, this organic beauty brand creates 99% of its products in the USA. They use natural, certified organic ingredients wherever possible and are committed to the environment.

Fifth & Skin (link to Amazon storefront) are completely transparent and clearly state where they haven’t been able to use natural ingredients. The company is on a mission to spread awareness about the toxic chemicals that make up the majority of other cosmetics products within the industry. They’re also a certified cruelty-free brand.

On their website, you will find an extensive range of cosmetics, including bath, shower, hair, and makeup products.

7. Lauren Brooke Cosmetiques

Lauren Brooke Cosmetiques (link to Amazon storefront) is a firm believer in natural and safe ingredients promoting health and vitality. Their ingredients include food-grade and organic ingredients that help to nourish your skin.

Ingredients are also certified organic and cruelty-free (leaping bunny and PETA’s beauty without bunnies program.) They work very closely with their business partners to ensure they uphold the same values and beliefs throughout their processes.

Lauren Brooke Cosmetiques is also EU-certified, which means their products follow far more strict regulations on ingredients and methods of production. There are many harmful ingredients banned under EU law that are still accepted in the USA. This allows the brand to stay transparent and honest throughout its business.

The brand sells a large variety of cosmetics, including face, lips, hair, skincare, and beauty tools.

8. Bdellium Tools

Bdellium Tools (link to Amazon storefront) are 100% cruelty-free and carry a vegan range of makeup brushes made with sustainable bamboo handles and synthetic hair.

Sustainable bamboo is used for most of the makeup tools sold on the site. Bamboo us one of the most sustainable materials in the world as it grows quickly, is renewable, and recyclable. No harmful chemicals are required for cultivation, and it is 100% biodegradable material.

The synthetic filaments used for their brushes have not been antibacterial treated. This makes them eco-friendly as the process of antibacterial treatment is very resource-intensive.

On their website, you will find a wide range of makeup brushes, travel tools, and storage products.

Final Thoughts

The brands listed above prove that we don’t need to harm animals or the environment to make ourselves look beautiful. Buying eco-friendly doesn’t have to cost more either, these brands and their products are affordable as well as durable.

Buying eco-friendly cosmetics products has never been easier. Always look for a brand’s credentials and any certifications. This way, you can ensure you’re always buying the best quality and most eco-friendly or cruelty-free products.